Undisclosed DNA: Our Vision
Undisclosed DNA is a British tech start-up which has solved a problem that many geneticists’ thoughts was impossible – we have made DNA databases and research safe, by creating the method of anonymising sequenced DNA.
DNA is the code to life. It is unique to each individual living thing – determining things like skin colour, eye colour, height, weight, and everything else that makes us unique.
DNA is also critical to modern medicine and R&D. Research using DNA has the potential to revolutionise our lives, especially in combination with new AI developments. It also has a role to play in diverse activities such as pharmaceuticals, insurance, genealogy, horse racing, dog breeding, and much more.
But using DNA in this way comes with huge privacy risks – as we have seen in such cases as the hacking of 23andMe – and once your unique DNA sequence has been compromised, there is no recovering it.
That is where Undisclosed DNA comes in. Our unique, patented technology enables companies to store DNA safely and anonymously, meaning researchers can access the areas of the DNA code they need, without being able to see everything.
By licensing Undisclosed DNA, Governments and private companies can store DNA safely and securely and enjoy all the benefits that DNA research can offer without the risk of being hacked and millions of unique DNA sequences falling into the wrong hands and being used for nefarious purposes.
Our technology enables compliance with GDPR laws around the world ensuring data minimisation and securing the privacy of individuals everywhere now and in the future. No-one else has the technology to do this.
Undisclosed DNA takes the UK to the forefront of genetic technology.
We have the opportunity to harness the power of testing, disease research, ancestry tracing, family matching, cross-border security and more – all without asking anyone to forfeit privacy or needing to support a massive database.
Companies can be fully GDPR compliant whilst embracing the latest in biological and medical technology. With Undisclosed DNA, we can all ensure that DNA research delivers on its huge potential, while our genetic privacy is secured.
Our Mission Statement
Empower and Protect
We believe in the principles of the privacy, empowerment & autonomy of the individual.
At Undisclosed DNA, we believe that everyone’s DNA is their own private property to be kept as private and secure as your medical records.
Our unique, patented technology allows this and we will always strive to ensure that all stored DNA is encrypted and secure empowering individuals and Government to maximise DNA’s potential while minimising risks.
Simply, Privacy
Why Choose Us?
Proven Algorithm
Our unique and patented technology is built on a peer reviewed and tested algorithm. Results have been accurate and reproducible.
Consistency
Our patented algorithm means that it can output predictable and uniform Genetic Addresses based on the same universal four proteins in DNA: cytosine, guanine, adenine, and thymine.
Security
Our technology deploys unbreakable 256-bit AES Encryption meaning all the DNA stored using it is guaranteed to be secure.
Our Team
Paul Croall
Founder & CEO
Read More About Paul
Paul has a long history in software development including two and half years at Airbus Defence and Space working on the Inmarsat 6 development team. He has worked as a senior developer for the Home Office (focusing on Biometric Residence Permits and the Schengen Information System) and on Smart Meter security for the CGI. In the private sector he has held senior development roles at Fitch Ratings, Nationwide Building Society, HMV Retail Ltd, Cirrus Logic, VoxSmart, and more. Paul has a Computer Science degree from the University of Wolverhampton and a completed Brunel University’s Research, Innovate and Emerge (RIEm) programme in 2025.
Dr Fotios Drenos
Genetic Epidemiologist
Read More About Fotios
Dr Drenos is a Genetic Epidemiologist working out of Brunel, University of London. He specialises in computational medicine and the statistical genetics of common complex diseases. Dr Drenos leads Brunel’s postgraduate students in the area of bioinformatics and provides training on genetic epidemiology and statistical generics at Brunel, Imperial College, and UCL.
Mike Croall
Principal Software Developer
Read More About Mike
Mike currently combines his work at Undisclosed DNA with a senior software engineering role at Arondite. Previously he was a Vice President and Associate at Goldman Sachs focusing on web development. He holds a degree in Computer Science from Durham University.
Maaha Khan
Bioinformatics Researcher
Read More About Maaha
Maaha Khan is an academic research specialising in bioinformatics and statistics. She is currently based at the City of Hope Hospital in Los Angeles, California, having previously held roles at Moncton Hospital, News Brunswick and McGill University, Montreal. Maaha has degrees in Biology and Mathematics from McGill University and also holds qualifications in genetics and gene therapy from Harvard Medical School.
Matt Croall
Software Developer
Read More About Matt
Matt Croall is a C++ software engineer currently working for G-Research alongside his Undisclosed DNA role. He has also held senior roles at 360 Science and Autodesk. Matt has a degree in Mathematics from the University of Warwick and leads on the mathematical elements of Undisclosed DNA’s software development team.
Ethan Tudor-Lloyd
Software Developer
Read More About Ethan
Ethan has worked as an educational software developer for De Montford University where he also earned first class degree in computer programming. Alongside his role with Undisclosed DNA, he also currently works for Oakland Plastics.
Havard Hughes
Executive Consultant
Read More About Havard
Havard is the CEO of Barndoor Strategy, a communications and government relations consultancy working with Undisclosed DNA. He has more than 25 years of experience working in Government relations and regulatory affairs including roles with the Financial Conduct Authority (FCA), Coventry Building Society, and the Electoral Reform Society. He is also a former Deputy Chairman of the Association of Professional Political Consultants (APPC)
David Spencer
Executive Consultant
Read More About David
David is Managing Director of Barndoor Strategy with almost twenty years of experience in political and communications consultancy. He has previously held roles with the Whitehouse Consultancy and Chelgate as well as serving as Chief of Staff to a senior Parliamentarian and spending time as a civil servant. David is also the co-founder and CEO of the Taiwan Policy Centre, and independent foreign affairs think-tank.
Gary Swanwick
Strategic Consultant
Read More About Gary
Gary is an established entrepreneur and investor who has been advising Undisclosed DNA during our early-stage development. Gary is a former CEO of Epoq IT Ltd, a technology solutions company. He is also an Ambassador for Young Directors and Entrepreneurs for the Institute of Directors.
Phillip Barnes
Patent Attorney
Read More About Philip
Phillip is an experienced Patent Attorney and IP broker who has worked with Undisclosed DNA to secure our global patents. He is the founder of Barnes IP Limited and also co-founder of Agora IP. He previously worked as a Senior Associate and Patent Attorney at Mathys & Squire LLP and spent more than 8 years as Counsel on Intellectual Property at BAE Systems.
Leesa Morris
Copywriter
Read More About Leesa
Leesa is a copywriter and author with extensive experience working on corporate communications projects. She has contributed to various projects in Undisclosed DNA’s early stages including the recently published Undisclosed DNA book.
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